Since 2020, I have worked with small independent UK brands to make their sites and content more compelling.
I use my experience as a health journalist to produce copy that is clear and easy to engage with, and to bring projects in to deadline successfully.
NASGP DIGEST (2020-22)
Challenge NASGP didn't have a regular opportunity to engage members and wanted to develop a way to support their unique needs as GP locums.
Solution Together with a UX designer, James Walker, we developed and tested versions of a weekly 'digest' of news content in 2020.
Result Open rates for the digest now average over 50% and click rates over 13%. We continue to test calls to action to get to know our audience better.
WISTON ESTATE (2021)
Challenge The Wiston family were looking for a writer who could convey its values to new audiences. Our attempt to address this challenge was to distill essential messaging into succinct site copy.
Solution In 2021 I worked with Arkyard to support the Wiston Estate's site relaunch. Working directly with a UX designer and the family itself, I developed copy that aligned closely to values.
Result The new site launched in full and to deadline, featuring the voices of key stakeholders on the Wiston Estate.