Fifteen years’ experience writing about mental health.
I specialise in covering mental health, therapy, trauma, and behavioural health – writing news, features, explainers and investigations for national newspapers and B2B.
I am a freelance health writer with bylines at The Guardian, The Independent, the i paper, Metro, Stylist, Glamour and Cosmopolitan.
I’ve written cover stories for industry magazines, had cover mentions on national news titles, and seen my features syndicated to Apple News. One of my features was shortlisted for a Medical Journalists' Association award, my work has been cited on Wikipedia, and I’ve appeared on the top-rated ‘Freelancing For Journalists’ podcast to talk about my work. At the start of my career I was named one of MHP’s ‘30 To Watch’.
Therapy Today editor Katy Georgiou said: “Ellie is extremely professional and is always on the ball with finding unique angles on current therapy trends. I can rely on her to keep abreast of research and data and to find the kernels of a story within that data to illuminate answers. She continually comes up with good ideas, is fast and timely, always delivers on brief and adapts to feedback flexibly. I appreciate having Ellie as a regular on Therapy Today. When you're an editor, it really helps to have someone you know you can reliably count on to deliver a quality piece.”
Head of communications at the Leathersellers, Curtis McGlinchey, said: “I have really enjoyed working with Ellie on commissioned features about charities working to tackle and prevent the consequences of Adverse Childhood Experiences. Ellie is professional, knowledgable, responsive, and approaches difficult subjects, such as trauma, with care and sensitivity.”
Craig Scott, senior editor at Guardian Labs at Guardian News Media, said: “I've worked with Ellie for a number of years and have always been impressed with her ability to bring complex subjects to life in her writing – and to spot interesting and original angles on a range of topics. She's also a pleasure to work with.”
Services
I am an experienced copywriter and content specialist and I’ve worked for a number of UK clients.
Roles include:
Working as the communications director for the National Association of Sessional GPs (NASGP), a GP-run membership organisation (2020-2026). Developed, launched and ran weekly news digest reaching 6,000+ subscribers, now in its sixth year running. One in 10 paying members cited our emails as a benefit: ‘I find the advocacy reassuring’, ‘helpful for keeping on top of the current GP situation’, ‘great information about relevant issues’.
Supporting content projects for leading health and social impact clients including the Royal Pharmaceutical Society, the Goldsmiths’ Foundation and the Leathersellers’ Foundation.
Advising small or emerging health and therapy clients as a content strategist including Medefer (a consultant-run private provider), ProblemShared (a counselling directory set up by an NHS doctor), Expert Self Care (a GP-run app), Spill (an employee assistant programme) and an independent GP author. I produced the content directory for the launch of ProblemShared.
Managing digital content as a production assistant at Guardian Labs (the branded content team at The Guardian), The Times & Sunday Times and The Independent, developing a strong eye for detail.
Helen Holmes-Fogg, previously CEO at NASGP, said: “Ellie has provided superbly efficient and professional support. We rely on Ellie’s expertise and skills not only as a great journalist but picking up the baton where she can.”
Marketing director Kate Prentice said: “Ellie has been a delight to work with at NASGP. She is a talented writer who is very good at turning information into engaging and interesting news stories. She is versatile, adaptable and stays calm under pressure. I would recommend Ellie to any business looking for a skilled communications expert.”
To find out how my skills and experience might support your work this year, please email elliebroughton@gmail.com. You can see my entire work history on LinkedIn.
Examples of my work
A selection of my writing, covering therapy culture, self-help trends and body image.
Move over, mindfulness: it’s time for ‘finefulness’ (The Guardian)
The yoga retreat subsidising breaks for refugees (The Independent)
Therapy regret is more common than you think (the i paper)
What to say when someone starts using therapy speak at you (Vice)
How, exactly, therapy stops you body-shaming yourself 🔒 (Stylist)